Overview

Digital value for small businesses: many small businesses getting into digital, who know their own business, undersell their proposition through lack of digital savvy; and are unable to capitalise on the reward potential of digital. Others, for the same reason, are vulnerable to security or compliance risks. For instance:

• Diluted ability to direct;
• Business choking due to lack of integration with digital channels or inventory;
• Poor choice of e-commerce software through not knowing what is critical;
• Making the customer journey harder than it needed to be;
• Lack of objectivity about the digital competency of key resources;
• Reliance on third parties to manage their digital estate;
• Being unable to re-imagine real world tasks as digital ones;
• Failure to meet marketplace & consumer expectations;
• Digital supply chain & fulfilment not fully thought through;
• Ad hoc data, security & regulatory exposure;
• Unable to leverage digital advantage through routes to a global market;
• Vulnerability to change orders or stasis from gaps between supplier remits;
• Inadequate digital back office or digital business routines.

Equip yourself to get on the front foot with digital: mitigate the risks: leverage the rewards!

Who should attend
Small business owners, digital entrepreneurs, digital proprietors or prospective owners, those running a digital business from home, stakeholders, investors.

Course agenda

• Digital offer – product & selling;
• Digital real estate – location, segment, niche;
• Digital marketplace (localisation, customers & competitors);
• Digital storefront – branding, marketing, SEO & shop-window;
• Digital equipment – technologies, tools, infrastructure, decisions;
• Digital culture, personnel & suppliers;
• Digital communications, back office & processes – everyone, everywhere, everywhen;
• Digital output, data, transactions & bookkeeping;
• Digital regulatory, financial & compliance environments;
• Digital maintenance & support;
• Digital leadership & management;
• Reprise: the risks & rewards of digital.

Learning outcomes
Increased confidence in digital applied to traditional business planning & disciplines to realise online business value:

• Increased understanding of digital;
• Appreciation of digital risks & rewards;
• Increased knowledge of digital technologies;
• Application of the digital mindset to business management disciplines;
• Objective perspective on own digital presence or initiative.

Format
This is an intensive, half-day course, held in the morning, from 9.00am-1.00pm. Other formats, times or venues may be arranged upon request.

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Other available dates:

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