Digital value for small businesses 19 OCT 2022

Digital value for small businesses: small businesses often miss out on digital rewards or are exposed to risks they may be unaware of. Digital impact is inevitable. Learn digital savvy to realise online value for your small business. Book now!

Fee £1,875.00 excl. VAT
Ref. 9107

Overview

Digital value for small businesses: many small businesses getting into digital, who know their own business, undersell their proposition through lack of digital savvy; and are unable to capitalise on the reward potential of digital. Others, for the same reason, are vulnerable to security or compliance risks. For instance:

  • Diluted ability to direct;
  • Business choking due to lack of integration with digital channels or inventory;
  • Poor choice of e-commerce software through not knowing what is critical;
  • Making the customer journey harder than it needed to be;
  • Lack of objectivity about the digital competency of key resources;
  • Reliance on third parties to manage their digital estate;
  • Being unable to re-imagine real world tasks as digital ones;
  • Failure to meet marketplace & consumer expectations;
  • Digital supply chain & fulfilment not fully thought through;
  • Ad hoc data, security & regulatory exposure;
  • Unable to leverage digital advantage through routes to a global market;
  • Vulnerability to change orders or stasis from gaps between supplier remits;
  • Inadequate digital back office or digital business routines.

Equip yourself to get on the front foot with digital: mitigate the risks: leverage the rewards!

Who should attend
Small business owners, digital entrepreneurs, digital proprietors or prospective owners, those running a digital business from home, stakeholders, investors.

Course agenda

  • Digital offer – product & selling;
  • Digital real estate – location, segment, niche;
  • Digital marketplace (localisation, customers & competitors);
  • Digital storefront – branding, marketing, SEO & shop-window;
  • Digital equipment – technologies, tools, infrastructure, decisions;
  • Digital culture, personnel & suppliers;
  • Digital communications, back office & processes – everyone, everywhere, everywhen;
  • Digital output, data, transactions & bookkeeping;
  • Digital regulatory, financial & compliance environments;
  • Digital maintenance & support;
  • Digital leadership & management;
  • Reprise: the risks & rewards of digital.

Learning outcomes
Increased confidence in digital applied to traditional business planning & disciplines to realise online business value:

  • Increased understanding of digital;
  • Appreciation of digital risks & rewards;
  • Increased knowledge of digital technologies;
  • Application of the digital mindset to business management disciplines;
  • Objective perspective on own digital presence or initiative.

Format
This 3 day course is in workshop format, held in the morning, from 9.30am-12.30pm. Other formats, times or venues may be arranged upon request.

Would you like to book now?

19-21 OCTOBER 2022

Other available dates:

20-22 APRIL 2022

18-20 MAY 2022

15-17 JUNE 2022

20-22 JULY 2022

17-19 AUGUST 2022

21-23 SEPTEMBER 2022

16-18 NOVEMBER 2022

14-16 DECEMBER 2022

Enquire about areas of particular interest to you, about bespoke training, new topics, new courses or courses in 2023?

COURSE ENQUIRY

Detail

Duration 3 days
Fee £1,875.00 excl. VAT
Schedule 19 Oct to 21 Oct 2022