There are eye-watering statistics about the failure rates of ‘digital transformation’ projects: 80% failure is about the norm. Confronted with those facts, it is hard to understand why boards and executives don’t get more exercised about digital and ‘digital people’, in particular, the role of the CDO….
The success enjoyed by digital leaders on the Nasdaq has eluded traditional boards who have been overtaken by the pace of technological advancement. They cling on to legacy thinking and greenlight so-called ‘digital transformation’ projects oblivious to the reality that their customers increasingly expect more and understand digital better than them!
Incorvus responded to the Geospatial Commission Call for Evidence 2019